Welcome to Smart Leads Digital (“we”, “our”, “us”). We respect your privacy and are committed to protecting the personal information you share with us when you visit our website, interact with our content, or use our digital marketing and technology services.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:
- Visit our website [smartleadsdigital.in] (the “Site”)
- Fill out any form (contact, consultation request, service enquiry, careers, etc.)
- Communicate with us via email, phone, WhatsApp, SMS, or social media
- Engage our services for digital marketing, advertising, branding, technology, or consulting
By using our Site and services, you agree to the practices described in this Policy. If you do not agree, please discontinue use of our Site and services.
1. Information We Collect
We may collect the following types of information:
1.1 Information You Provide Directly
When you interact with us, you may voluntarily provide:
- Contact details: Name, email address, phone number, company name, designation
- Business information: Industry, website URL, current marketing challenges, budgets, goals
- Form submissions: Messages you send through contact forms, “Request a Free Consultation” forms, campaign briefs, or inquiry forms for any of our services
- Career-related information: Resume/CV, portfolio links, LinkedIn profile, and any details you share while applying for a job
- Feedback & testimonials: Reviews, testimonials, case feedback, survey responses
1.2 Information Collected Automatically
When you visit our Site, we may automatically collect certain information using cookies, tags, pixels, or similar technologies, such as:
- IP address and approximate location
- Device type, operating system, and browser type
- Pages visited, time spent on each page, and navigation patterns
- Referring URL (the website you came from)
- Clicks on buttons, CTAs, forms, and links
- Campaign and traffic source data (e.g., from Google Ads, Meta Ads, LinkedIn, email campaigns, etc.)
1.3 Information from Third Parties
We may receive information about you from:
- Advertising platforms (e.g., Google Ads, Meta, LinkedIn, YouTube)
- Analytics tools (e.g., Google Analytics, similar platforms)
- CRM or marketing automation tools integrated with our Site
- Publicly available sources such as LinkedIn or your company website
We use this data to understand user behavior, measure campaign performance, and improve our services.
2. How We Use Your Information
We use the information we collect for purposes such as:
- Providing services: Responding to your inquiries, sharing proposals, and delivering digital marketing, SEO, social media, paid advertising, branding, technology solutions, and consulting services
- Communication: Contacting you by email, phone, WhatsApp, or SMS regarding your inquiries, projects, campaigns, or support requests
- Marketing & promotion:
- Sending newsletters, updates, and marketing communications about our services
- Showing relevant ads across platforms (remarketing/retargeting)
- Personalization: Tailoring our website content and service recommendations based on your preferences and behavior
- Analytics & performance:
- Monitoring Site usage and performance
- Improving user experience and content
- Measuring and optimizing campaign ROI
- Legal & security: Preventing fraud, ensuring network security, and complying with legal obligations
We only use your information for the purposes for which it was collected, or for compatible purposes that are reasonably related.
3. Cookies, Pixels & Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and improve user experience
- Analyze website traffic and user behavior
- Measure ad performance and conversions
- Run remarketing and retargeting campaigns
These may include:
- Essential cookies – Necessary for basic Site functionality
- Analytics cookies – Help us understand how visitors use our Site
- Advertising pixels & tags – From platforms such as Google, Meta (Facebook & Instagram), LinkedIn, and others to measure and optimize campaigns
You can control cookies through your browser settings. However, disabling certain cookies may impact your experience on our Site.
4. Legal Basis for Processing (Where Applicable)
Depending on your location and applicable laws, we may process your personal information based on:
- Your consent (e.g., newsletter sign-ups, remarketing)
- Performance of a contract (e.g., providing services you request)
- Our legitimate business interests (e.g., improving services, ensuring Site security, marketing to existing or potential business clients)
- Compliance with legal obligations
5. How We Share Your Information
We do not sell your personal data. However, we may share your information with:
5.1 Service Providers & Partners
Trusted third parties who help us operate our business and deliver services, such as:
- Hosting and cloud service providers
- Analytics and reporting tools
- CRM and marketing automation platforms
- Ad networks and media buying platforms
- Email, SMS, and WhatsApp communication tools
- Freelancers, consultants, or agencies working with us on specific projects
- These parties are given access only as necessary and are expected to handle your data securely and confidentially.
5.2 Legal & Compliance
We may disclose your information if required to:
- Comply with applicable laws, regulations, or legal processes
- Respond to valid requests from government or law enforcement authorities
- Protect our rights, privacy, safety, or property, or that of our clients and partners
5.3 Business Transfers
In case of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of the business transaction. We will make reasonable efforts to ensure the receiving party respects this Privacy Policy.
6. International Transfers
Our partners, tools, or servers may be located in different countries. By using our Site and services, you acknowledge that your data may be transferred, processed, and stored outside your country of residence, where data protection laws may differ. We take reasonable measures to ensure that your data remains protected.
7. Data Retention
We retain your personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Policy
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
When data is no longer needed, we take reasonable steps to delete, anonymize, or securely store it.
8. Your Rights & Choices
Depending on your location and applicable law, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data (subject to legal obligations)
- Object to or restrict certain types of processing, including direct marketing
- Withdraw consent at any time, where processing is based on consent
- Opt out of marketing communications (email, SMS, WhatsApp) by following the unsubscribe instructions or contacting us directly
To exercise these rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before fulfilling your request.
9. Marketing Communications, WhatsApp & SMS
When you share your contact details with us:
- You may receive service-related messages about your inquiry, project, or campaign
- With your consent (or where permitted by law), you may receive marketing communications, including:
- Email newsletters and offers
- WhatsApp and SMS updates about services, case studies, or campaigns
You can opt out at any time by:
- Clicking the “unsubscribe” link in emails
- Replying with relevant opt-out keywords in SMS/WhatsApp (e.g., “STOP”)
- Contacting us directly to update your communication preferences
10. Data Security
We take reasonable technical and organizational measures to protect your information from:
- Unauthorized access
- Accidental loss or destruction
- Misuse, alteration, or disclosure
However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
11. Third-Party Websites & Links
Our Site may include links to third-party websites, tools, or platforms (e.g., social media pages, ad platforms, partner sites). We are not responsible for the privacy practices, content, or security of such external sites.
We encourage you to review the privacy policies of any third-party websites you visit.
12. Children’s Privacy
Our Site and services are intended for business professionals and companies, not for children. We do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us so we can delete it.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our services
- Updates in legal or regulatory requirements
- Improvements in our data practices
When we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of the Site and services after changes are posted constitutes your acceptance of the revised Policy.
14. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your data, you can contact us at:
Smart Leads Digital
Chennai & Hyderabad